Alchanis Technical Services
Making cybersecurity clear to executives so they can decide better
5 projects signed in the region following the editorial work.
Alchanis Technical Services supports American companies on their IT security. The subject is technical, the decision makers are not. We took charge of the CEO public voice to make cybersecurity understandable and actionable, on LinkedIn and in long-form content.
Scope
Sector
Market
Engagement
Services
Platforms
01
Starting point
The technical skill was established, the public voice was not. Cybersecurity topics were still framed for technical peers, not for the executives who sign the budgets.
02
Diagnosis
The problem was not a lack of topics. The goal was to translate technical risks into business consequences, and to hold a publishing rhythm regular enough to build credibility with an executive audience.
03
Editorial pillars
Making cybersecurity understandable
Every technical subject is reframed as a concrete risk and a consequence for the company, without jargon.
Teaching for executives
The content speaks to non technical decision makers, from a decision angle rather than a tool angle.
Authority through long-form content
Articles and long-form content build the depth that short posts cannot carry on their own.
Visuals that serve the explanation
Carousels and short educational motion design videos make a mechanism understandable at a glance.
04
The system in place
We built the public voice in two layers: short LinkedIn posts that explain one concrete risk at a time, and long-form content that goes deeper on the structural subjects. Visuals, carousels and short educational motion design videos serve comprehension. Everything is written to be read by a non technical executive.
05
Selected work
06
What this says about the work
Making a technical subject understandable to executives is what turns it into a real decision subject for them.
Shall we talk for thirty minutes?
We'll look at your situation, talk through your objectives, and by the end you'll know whether we have grounds to work together. In English or French, whichever suits you better.
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